Here are a few ideas to help you better understand which fonts you should use in different situations: 1. When it comes to choosing a web font to use, you should consider readability, purpose, Google font combinations, popularity, and intuition. Several factors can help you decide on which Google Font to choose. However, you can also download the web fonts on your computer for personal use as well. These fonts are already installed on popular platforms like Shopify and Canva, simplifying design for business owners. They can be used on your website, on design work, for a school assignment, on products, and more. Display fonts, on the other hand, are predominantly designed to look stylish and original in titles, adding personality and punch, with slightly reduced legibility which would make them less ideal for use in body text.Google Fonts are a typography library created by Google with over 1,500 licensed fonts that can be used for business or personal purposes for free.Text fonts are typically clean, have wider spacing, and are less chunky than display fonts, meaning they work better in small sizes. Text fonts are designed for use in the main text of a website or app, and need to be highly-legible, even at small sizes.You may well read that a certain Google Font is aimed to be used for display or for text, but what’s the difference between the two categories? Types of sans-serif font include grotesque, neo-grotesque, geometric and humanist. Helvetica is probably the most famous of the sans-serif fonts. In contrast to Serif fonts, sans-serif fonts are sometimes called ‘gothic’. These fonts typically appear more minimalist and modern, and they’re based on late 19th and early 20th century signage and advertising typefaces. Sans-serif fonts are, unsurprisingly, fonts which don’t use serifs.Types of serif include: old-style, transitional, modern and slab. Garamond and Times New Roman are two classic serif fonts. Serif typefaces are sometimes called ‘roman’ because of this. Serifs have their origin in Roman stone carving, and are believed to be linked to the way that words were painted onto stone before they were carved. Serif fonts are so called because their letters feature serifs, small lines or strokes attached to the end of the main part of the letter.The biggest divide in the fonts world is between serif fonts and sans-serif fonts.

Here’s a run-down of the most important terms you might find when researching fonts, and what they mean.

All technical fields have their share of jargon and typography, to put it lightly, is no different.

Best serif fonts for logos